Imagine you were standing at the entrance of a highly recommended restaurant. As you peer through the cobwebs at the peeling paint on the door you cringe at the dirty windows and litter strewn all over the stoop.
You’d think, this can’t be the place… but the name and the address are correct. You shudder and decide not to go in. As you turn to leave, just two doors down, you see happy people stepping out from another eatery that’s got bright lights and some catchy tunes playing. You dash over to see if you need a reservation.
At one time, storefronts were all that businesses had to capture customers. And even today, many businesses still have storefronts and signage that lure people in. But now, reaching that front door is most likely the last step customers take before doing business with you, not the first.
The first step will be seeking you out with their digital brain which is good news for all the businesses that don’t have the real estate for a storefront. Your potential customer or client will hunt for you (or a business just like you) on the internet first. Even if they get a strong referral from someone they trust they will still whip out their phone or tablet to check out your internet storefront before making contact.
If they find you, but your web presence is shaky, like that spooky restaurant door, it won’t instill confidence in you or your business and they will likely go somewhere else. And if you have no web presence at all, then you technically don’t exist.
Website Designer Telly Ipock of LinearTech says, “Websites are the new storefronts and provide a marketing advantage. They deliver direct instant communication to your clients and potential clients by giving them vital contact information and outlining the benefits of doing business with you. There is no other form of marketing that can make such a strong, consistent, and mobile connection with your customer.”
Your website instantly provides information that your client needs to determine if you are the right provider for them. They can learn about your products and services, the history of your company, your business philosophy, read testimonials and decide they like you before they even get to your door.
Your next step is to open the door and close the sale. But you can only do that if your internet storefront brilliantly represents who you are and what you offer.
LinearTech is known for building websites that are easy to navigate, distinctive, and mobile friendly. By combining graphics and compelling content to capture your customer you encourage them to take action. Telly Ipock also utilizes keywords and tags to make sites even more visible.
You need an internet storefront to stay competitive, to retain your current customers, and to welcome new customers to your business. What does your storefront look like?
By Contributing Author, Jane Maulucci, The Reactive Voice